Benefits of Implementing On-Hold Marketing Systems
With an on-hold messaging machine you can do the following -
< Cross promotion of all products and services that your company offers
< Branding and enhancing your company’s reputation
< Informing clients/ customers/ prospects about your online presence and motivate them to visit your websites
< Advertising you new product lines and special offers
< Telling you customers where your service/products excel from that of your competitors
< Relating your customers with your company’s mission and vision and the level of expertise and experience of your employees
Some Important facts
< 1. When a call comes in if handled tactfully it can ensure conversion to sale. Unfortunately, 94% of promotional budget is spent to make the customers call the company while a mere 6% is allocated to handle the incoming calls.
< 2.Most callers hang up when placed on hold. The study and research reveals that on-hold messaging helps to reduce call rejection by nearly 90% while increasing the “hold time” to a great extent.
< 3. Majority of callers (almost 88%) prefer on-hold music or messages. Marketing surveys show that almost 20% of callers make purchases after listening to an offer when they were placed on hold.
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